Hive School is India’s leading sales school, and their motto is to make sales sexy again. They recently opened their first offline batch after running multiple successful online ones, with average placements even higher than some smaller IIMs. Focused on teaching sales with a modern, practical approach, Hive School stands at the intersection of education, performance, and industry relevance.
Our Approach
With Hive School, we set out to design a website that reflects the institution’s credibility while maintaining a modern and engaging look. My approach was rooted in understanding academic communication, making sure the interface felt structured, trustworthy, and forward-looking. From modular layouts to well-balanced typography, every decision aimed to make information easy to explore and emotionally resonant.
Vision and Innovation
The vision behind this redesign was to completely redefine Hive School’s digital presence by transforming it from an EdTech-style platform into a website that feels like a modern university experience. The goal was to preserve the authenticity and academic tone of a university site while combining it with the clarity, motion, and visual rhythm of a tech-forward product.
Identifying Unique Challenges
Educational websites often struggle to balance depth of information with accessibility. Through research, we noticed most institutions follow predictable structures and generic academic language. Hive School’s challenge was different; it needed to look as credible as a university yet as dynamic as a startup. This required re-evaluating the content hierarchy and designing a system that could communicate expertise without losing visual energy.
Resolving Complex Problems
A major challenge was to organize detailed information, from programs and careers to events and blogs, without overwhelming users. This was solved through structured layouts and interactive navigation that guide users contextually. Each section builds a narrative, from Hive School’s philosophy to its courses and success stories, ensuring the experience feels connected and easy to follow.
User-Centric Design
Hive School’s design revolves around a user-first philosophy. The interface guides exploration through smooth transitions and clear hierarchy, ensuring effortless navigation. Whether a student is exploring the PGP program, an alumnus checking events, or a recruiter visiting the careers page, the experience feels consistent and intuitive.
Meeting User Needs
Hive School caters to multiple audiences including students, mentors, partners, and recruiters. The design balances all their needs by maintaining clarity across every section, ensuring that each user quickly finds relevant information without visual noise or friction.
Detailed Pages and Features
Home – Establishes Hive School’s identity with a strong brand presence and storytelling structure.
Launchpad – The online program page designed to clearly explain structure, benefits, and outcomes.
PGP – The flagship offline program positioned as a high-value professional course.
Careers – A page focused on hiring and culture, showcasing opportunities and team values.
Events – Highlights community engagement and upcoming offline sessions.
Blog / News (CMS) – A dynamic CMS-driven hub for updates, insights, and articles.
Accessibility and Optimization
The website was optimized for accessibility, responsiveness, and performance. Layouts adapt across breakpoints, and content remains legible and clear throughout. Accessibility checks ensure inclusivity, while performance optimization keeps load times fast for a smooth browsing experience.
Conclusion
Hive School’s digital presence was transformed from an EdTech-style platform into a credible, university-like website, a balance that is rare and challenging to achieve. The redesign maintains the structure and seriousness of an academic institution while delivering the visual polish and interactivity expected from a modern startup. The result is a platform that feels both aspirational and trustworthy, a true reflection of Hive School’s mission to make sales sexy again.
